R. Doogs is a resort casual lifestyle brand for affluent travel enthusiasts between the ages of 30 and 50. Those who relate to the brand aren't afraid to buck the norm and be vibrant. The brand product array includes bathing suits, shirts, boxer shorts, shoes, watches, tote bags, golf pants, hats, pillows, bedding and wallpaper.
The palette of the collection was inspired by the bright colors and floral prints of the island of Maui, while the subject matter of the collection was inspired by the notion that the juxtaposition of objects, plants and animals makes for striking pattern work. Each individual icon is hand drawn, rendered digitally and patterns are then constructed using various icons in concert with one another.
Iceland's capital has recently become a hub for arts and entertainment. This identity captures the essence of Icelandic culture and history for a future Olympic bid. Inspired by famous Icelandic sculptor Jon Gunnar Arnason's Sun Voyager (Solfar), the logo symbolizes unity, egalitarianism, strength, independence, and a land of midnight summer sun. The color scheme was inspired by an art installation called "Take Your Time" by yet another famous Icelandic sculptor, Olafur Eliasson who most recently designed the Harpa Concert Hall in Reykjavik Harbor.
Nanolink is a conceptual Type 1 Diabetes closed loop management system designed to monitor blood glucose levels and responsively administer insulin as needed. The system presupposes the perfection of nanotattoo-ultraviolet technology which is currently in clinical testing.
In addition to the product itself, collateral for the Nanolink brand includes T-shirts, hats, glucose tablets and tins, a letterhead system and a supply carrying case.
The system is comprised of three core components: the "Tattoo" or nanotattoo applicator and nanotattoo cartridges, the "Pump" or insulin administration system, and the "Meter." The Meter reads blood glucose levels from the Tattoo using ultraviolet light and communicates directly with the Pump to give the body vital insulin.
In 1938, Spalding standardized golf clubs and gave them their modern nomenclature, such as 5-iron, pitching wedge, driver and so on and so forth. Given that golf has been played since the 15th century, this begs the question what kind of clubs did golfers use in centuries past? The answer is non-standard clubs that bore strange and interesting, Scottish names like mashie, brassie, jigger and, of course, niblick. The niblick was the equivalent of the modern day 9-iron. When warming up, the average golfer is likely to pull the 9-iron out of the bag first. And so, Niblick magazine is for golfers just starting to warm up to golf.
Niblick is a magazine informed by the notion that golf is old but golfers aren't. The magazine targets younger golfers, between the ages of 25 and 45, interested in the science behind, as well as the beauty and history of, the game. Recent reports indicate that the golf industry is struggling to attract and retain younger players and enthusiasts. Golf literature is no different and is largely out of touch. The layout design of Niblick is inspired predominantly by Wired magazine, which is always on the cutting edge of technology and innovation. Niblick is designed to honor golf's past by focusing on its future.
The magazine consists of three departments: Grips, Tips and Links, as well as monthly featured content pertaining to professional golfers, tournaments and various trends in the game.
A fast casual Thai restaurant frequented by young, working professionals. They appreciate quality food but don't always have time for a sit-down lunch. The logo design and color scheme are inspired by the gilded pagoda rooves of the Palace at Bangkok. The concept is inspired by a demand for more fast casual restaurants serving world cuisine in the same vein as establishments such as Chipotle.
A handmade book of the Brothers Grimm's famous fairy tale, laid out in a Swiss modern style and featuring photography from the point of view of the meandering protagonists. The cover art is inspired by the once experimental, now iconic, typopgraphy of Wolfgang Weingart.
Botero is a high design, mass market housewares brand that commissioned Weidenbaum Design to redesign its logo and create packaging for its 16 piece white dinner set. Botero wanted a design that would stand out on the shelves as unique and more stylish than other brands in the space.
Botero's main competitors include brands such as Real Simple, Noritake, Thompson Pottery and Studio TU. In researching the packaging of the competition a trend of large product photography, monotonous typography and drab color blocking emerged. To counter this trend, sleek, modern type was used. A thin, slab serif face and a bold, condensed sans serif face were used in conjunction to generate contrast and harmony. Line drawings of the products were created for the side panel. Finally a color scheme of black and white was utilized and married together with metallic foil accents to round out the look of the brand.
The ever humble silversmith and copper merchant from Boston's North End is the inspiration for this eau de cologne aimed at men ages 25-65 who prefer a subtle boldness.
In his own time, Paul Revere's contemporaries knew little, if anything, of his patriotic efforts. The legend of his midnight ride does not become a part of American folklore until 1860, long after his death thanks to Henry Wadsworth Longfellow. The man simply carried himself with an air of quiet confidence.
The Revere collection includes two distinct fragrances which are officially unnamed and are differentiated only by color scheme and lantern iconography. Single lantern is packaged in a translucent, bistre bottle with copper accents. Its fragrance is earthy with notes of wood and basil. Double lantern is packaged in a translucent aquamarine bottle with silver accents. Its fragrance is cool and breezy with notes of bergamot and citrus.
This stamp is a tribute to one of Los Angeles' historic landmarks. Once home to old Hollywood royalty like John Wayne and Howard Hughes, the Sunset Tower Hotel is now a thriving example of the height of the Art Deco period of American architecture. The stamp's design and color scheme are inspired entirely by Art Deco design principles.
Urban Herbs is a brand of high-end urban home gardening seeds and supplies. The packaging is designed using 100% recycled chipboard and eco-friendly ink.
The target demographic is predominantly well-educated, urban dwelling, young couples that would like to participate in the urban gardening movement. Growing ones own food is highly sustainable as there is no transportation cost or energy consumption. Also, home-grown herbs and vegetables from Urban Herbs taste fresher than anything bought in the store.
A poster and handheld invitation for an "Ugly Sweater" themed Christmas party with a white elephant gift exchange. The invitation itself takes on the appearance of an actual ugly sweater. The sweater look was achieved by digitally drawing a single angled thread and propagating it until the design space was covered. Type and other design elements within the sweater are merely different color individual threads.
Grapevine is an audio cables company that commissioned Weidenbaum Design to create a logo that seamlessly integrates a headphone cable into the logotype. Beats by Dre was the inspiration for the company's collection of products and they wanted the general feel of the logo and the color scheme to reflect that inspiration.
A simple campaign aimed at tech savvy, eco-conscious millennials who value the simplicity and versatility of the Converse brand as well as its efforts in sustainable design.
In the late 1970's, Converse launched a print ad campaign with one color backgrounds, large photos of the All Star shoe and stacked type. This campaign is a new twist on that old classic. The copy appeals to the emotional and environmental concerns of the modern world.
Yedi Houseware is a Los Angeles based retailer and wholesaler offering elegant, contemporary and affordable dishware and china to the consumer market through its website and various large retailers.
Yedi commissioned Weidenbaum Design to create a series of advertisements for ad space purchased in Tableware Today magazine, a trade publication in the dishware space.
A handmade typographic poster for a two-day workshop at Looking LA Studio in El Segundo led by John Clark. Each participant in the workshop spent two Saturdays developing and executing a handmade type concept.
This poster was designed by first creating a grid structure. Each letter is comprised of six vertical lines evenly spaced (the "M" is the only exception) the length and continuation of each being variable and carefully measured. Slits representing those vertical lines were hand carved into foam core. Then, slats of paper were inserted into the slits one by one, giving the letterforms a third dimension.
Each slat of paper is colored on one side and white on the other. As all slats face the same direction, the bright colored sides reflect color onto the white sides, giving the poster the appearance of multicolored shadows.