Botero is a high design, mass market housewares brand that commissioned Weidenbaum Design to redesign its logo and create packaging for its 16 piece white dinner set. Botero wanted a design that would stand out on the shelves as unique and more stylish than other brands in the space.
Botero's main competitors include brands such as Real Simple, Noritake, Thompson Pottery and Studio TU. In researching the packaging of the competition a trend of large product photography, monotonous typography and drab color blocking emerged. To counter this trend, sleek, modern type was used. A thin, slab serif face and a bold, condensed sans serif face were used in conjunction to generate contrast and harmony. Line drawings of the products were created for the side panel. Finally a color scheme of black and white was utilized and married together with metallic foil accents to round out the look of the brand.