R. Doogs is a resort casual lifestyle brand for affluent travel enthusiasts between the ages of 30 and 50. Those who relate to the brand aren't afraid to buck the norm and be vibrant. The brand product array includes bathing suits, shirts, boxer shorts, shoes, watches, tote bags, golf pants, hats, pillows, bedding and wallpaper.
The palette of the collection was inspired by the bright colors and floral prints of the island of Maui, while the subject matter of the collection was inspired by the notion that the juxtaposition of objects, plants and animals makes for striking pattern work. Each individual icon is hand drawn, rendered digitally and patterns are then constructed using various icons in concert with one another.