Urban Herbs is a brand of high-end urban home gardening seeds and supplies. The packaging is designed using 100% recycled chipboard and eco-friendly ink.
The target demographic is predominantly well-educated, urban dwelling, young couples that would like to participate in the urban gardening movement. Growing ones own food is highly sustainable as there is no transportation cost or energy consumption. Also, home-grown herbs and vegetables from Urban Herbs taste fresher than anything bought in the store.